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realgrid writing
effective writing solutions
Melbourne Australia
email: otto@realgrid.biz
ABN: 52 029 528 131

advertising communications
freelance writing

Realgrid writing provides more than simply a “writing and editing” service.

Scope:

Brochures & Newsletters

Individual and Company Profiles

Direct mail & Flyers

Publicity Materials

Job Descriptions, Processes, Training Notes

Web content

Realgrid writing offers professional and affordable solutions. Please contact us for more information on how we may assist with your written communications needs.

To view some of our work: See below

Project 1: Brochure Content for Marketing Purposes
Client: http://www.icrpropertygroup.com
Commercial Real Estate Agents
Victoria St Melbourne 3000 Ph. +613 96397 666

The James Hood Warehouses

Industrial Development

A conversion: Factory to Office/Warehouse Shells

Conservation...Adaptation...Renewal...Continuance

Representing an exciting and truly unique industrial development, the James Hood Warehouses are set to enhance Melbourne’s commercial property landscape by re-defining and broadening the possibilities of inner-city industrial real estate. A development model that in terms of physical adaptation is without precedent in the City Of Melbourne.

The concept seeks to convert an existing industrial building of historical significance into 34 multi-purpose warehouses ranging from 55 to 182m2 across 5 levels of which the top 2 will feature unspoilt views of the city skyline. Located a mere 2 kilometres from the city centre the site itself is a landmark within its locality having previously housed the operations of the James Hood & Co. Pty Ltd, Malting Plant {circa 1928} and formed a part of a once thriving beer brewing region. The development seeking to encapsulate the locations history and cultural significance through a balanced commitment to the principles of conservation, adaptation and continuance.

A design solution far surpassing the criterion of local building laws by also respecting and seamlessly blending within its neighbouring urban landscape, which is both characteristic and carefully articulated in the scale of its surrounding precincts - East Melbourne, Collingwood, Abbotsford and Fitzroy.

The result characterizing an exceptional interface of modern industrial architecture, contemporary aesthetics and industrial heritage both externally and internally and is set to satisfy even the most discerning. A marriage of modern amenities amid the allure of yesteryear.

For potential investors the features and benefits are numerous.

Interested in learning more? Visit the on-site information shed and register your interest now to take advantage of this magnificent opportunity.

Project 2: Content for Presentation Folder
Client: Michael Dib Accountants and Property Developers
92 Elgin S Carlton 3053 Ph. +613 9347 8033

Macro Apartments

Embodying Form & Function, Style, Durability, Sustainable Living and Quality

Elements of Design

Achieved through a combination of selected exterior earth tone finishes, textures, materials and design factors the Macro Apartments proudly incorporate a model philosophy boldly intended to harmonize with and blend within its precinct and yet retain an architectural integrity consistent with the modern aspect. The result is a build form and scale in harmony with both the local streetscape and commune combined with an element of distinctive contemporary value housing 33 apartments & a café across four {4} levels in addition to a dedicated car park.

The articulated facades convey an appealing and striking image of vertical and horizontal elements, which combined with a measured quantity of exposed concrete and glass planes result in an eye-catching geometrical display of avant-garde architecture.

Elements of Lifestyle & Location

Nestled in an environment that offers the amenities and conveniences so often sought to meet the needs and aspirations of inner-city urban professional lifestyles. The Macro Apartments are in very close proximity to an extensive train, bus and tram network. On the other hand, if you prefer to drive, imagine being around 10 mins from Highpoint Shopping Centre or Puckle St, Moonee Ponds and considerably less to the City. You are located around the corner from Australia’s premier racecourse - Flemington, the Melbourne Showground's and Parkville’s Royal Park gardens. You are virtually living and working in the CBD; it’s all so very close.

To compliment this, at your doorstep is a bustling and funky village shopping strip adorned by beautiful Elm trees shading the streetscape and cafes’. Envision yourself if you will, you are sipping latte’ and enjoying a scrumptious focaccia within an sophisticated alfresco setting just metres from home!

With an impressive compilation of features designed to supplement today’s minimalist lifestyles, Kensington is fast emerging as a preferred chic inner-city suburb offering qualities and facilities consistent with the current urban village concept.

Elements of the Environment

Seeking to embrace principles of sustainable living and energy efficiencies the Macro Apartments incorporate features designed specifically for minimal impact on our precious environment. Extensive use of double glazed windows for effective temperature control regardless of external weather conditions, efficient sanitary systems, tapping and the use of materials incorporating excellent insulating properties combined with design trappings that endeavor to minimize drafts.

The designers have also modeled the blueprint to meet the requirements of people with special needs, offering tangible benefits for the disabled.

The Macro Apartments offer an exceptional residential opportunity and embody those valuable and timeless elements that are central to a balanced contemporary lifestyle. Form & function, stylishness, durability, sustainable living and quality.

http://www.macroapartments.com.au/

Project 4: Content for Presentation Folder
Client: Michael Dib Accountants and Property Developers
92 Elgin S Carlton 3053 Ph. +613 9347 8033

Apartment Development for

250 Barkly St Footscray

The Allegro Apartments...

intro

Time never stands still. A day has 1’440 minutes and just as many possibilities to recognize moments and to enjoy them. A quick expresso at a bar, a fresh salad as a source of vitamins, a sweet reward at quarter past something, a glass to cheer amongst friends, a soft cushion for the night. To have available 1’440 minutes also means giving yourself the time and taking it for beautiful moments.

True luxury is the sum of unexpected little things. And the knowledge that there are people committed to supplying these little things, day by day, minute by minute.

innovation

Supervising all aspects of projects with a "hands on" approach aimed at delivering the final product precisely to specification. Addressing all aspects of available technologies. Creating sustainable high quality cutting edge developments.

A total integrated methodology is the basis of all endeavors. Utilizing an array of professional resources, existing knowledge, past experience and an understanding of future trends and its implications to the modern lifestyle.

A synthesis of architecture, engineering, and art delivering a building that projects the progressive character of its occupiers.

Functionality, economies and conventional practice justifiably drive design and construction. When fused with imagination and innovation the end result is dramatically enhanced.

Intelligent innovation becomes an integral part of the project.

design
Light, space, ventilation, beauty and function. Simple yet timeless and fundamental qualities synonymous with outstanding residential design. A form that mirrors society and the sought after standards of living in today’s, and tomorrow’s urban environment.

Exceptional design elements that interact naturally yet dynamically with the occupant adding richness and depth to life. Little things that collectively make the difference.

Design that is elegant, contemporary, exudes sophistication and excellence and yet remains simple. Freeflowing, flexible, generous in size and yet remains contained and secure.

The challenge is one and the same. How do you deliver every modern amenity expected without compromising character and the principles of endurance.

lifestyle

Addressing the ways, you want to live. A collection of functional conveniences to make one’s day efficient, less complicated and more productive. Countless small courtesies one may not be conscious of apart from a feeling of comfort, abundance and uncompromising security.

Innovations that provide quality, value, opportunity, personal growth and abundance. A way to stay in touch, to stay in shape, to be informed, to meeting new like-minded people. To make plans for the future, achieve goals and perhaps master new challenges…

A recognition that a residential dwelling is so much more than mere residence. It is an extension of the values and hallmarks of its occupiers. Confidence, self image, potential, results and balanced progression. A place to proudly entertain, to rest, to play and to plan.

A place to reside that unobtrusively provides all this is the ultimate aspiration of exceptional lifestyle design principles.

location

Just west of the central business district. Footscray provides excellent access to all of Melbourne. Situated within the hub of an elaborate and sprawling public transport system.

Minutes away from a host of activities and services sought after by today’s urban professional lifestyles

Þ 20 mins to Melbourne Airport

Þ 10 mins to Highpoint City

Þ 10 mins to Metropolitan Ring Rd

Þ 10 mins to heart of the City

Þ 10 mins to Flemington racecourse

Þ 10 mins to Telstra Dome

Þ 10 mins to Docklands precinct

Current planning is rapidly advancing toward the creation of a locale that is environmentally, socially and economically resourceful.

A vibrant area that blends retail and commercial diversity with high density mixed use development nestled around quality cafes and restaurants.

investment

Offering a diverse, changing and expanding population, improving surroundings and unsurpassed commercial base. Opportunities for growth and investment limited only by the imagination. A rate of growth set to intensify due to large tracks of redundant landholdings.

The vision is both simple and exciting. To secure and provide an inventive residential development in proximity to efficient transport systems and retail hub locals. A measured assortment of entertainment, commercial and suburban activity. Continued local economic growth will secure a seemingly endless fusion of opportunity and resources for progressive investors and stakeholders.

The transition is underway, Footscray is set to become the next residential apartment nexus.

Environment

Seeking to embrace principles of sustainable living and energy efficiencies. Incorporating features designed specifically for minimal impact on our precious environment to reduce resource consumption, waste generation, and pollution factors.

The key environmental sustainability elements include a minimum 5 star energy consumption rating combined with specific and comprehensive water and material use objectives.

Extensive use of double glazed windows for effective temperature control regardless of external weather conditions. Efficient sanitary systems, AAA rated tapping and the use of materials incorporating excellent insulating properties combined with design trappings that endeavor to minimize drafts.

The project offers an exceptional residential opportunity which comprehensively embodies those valuable and timeless elements that are central to a balanced contemporary lifestyle. Form & function, stylishness, endurance, sustainable living combined with exceptional quality.

security & Communication

The demand for complete security amenities, particularly within residential properties is ever increasing.

The advent of internet, e-mail, and the resulting rapid communication technologies have produced an increased number of professionals telecommuting from home. Apartment dwellers are perhaps the greatest exponents of this phenomenon.

It begins in the design stages with a commitment to consign a highly regarded and completely secure work, play and rest environment within the confines of an entire complex.

The occupiers sense of well being and security is completely assured through a host of standard additions including secure undercover car parking with remote control access. Keyless security entry to building, video security and voluminous lighting to public areas. Sophisticated video intercom for visitor access and on-site property management.

Modern communication amenities are embraced through state of the art provisions which naturally include high definition digital television wiring, high speed fibre optic internet to all apartments and telephone connection to a minimum of two points. Uncompromising peace of mind for investors and occupiers is of the highest importance.

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